Brian Ross
646.229.4917
Philadelphia, New York City

Product executive with deep expertise in SaaS, cybersecurity, and Identity and Access Management. Recognized for launching and scaling market-leading trust and verification solutions designed to seamlessly reduce fraud while insuring the authenticity of user interactions. Proven ability to build product vision, execute go-to-market strategies, and direct product, engineering, design to create seamless authentication and authorization systems. Hands-on leader skilled in balancing high-level strategy with execution, particularly in transitioning startups into scalable, structured organizations. Holds multiple patents in passwordless authentication and security technologies.

Experience

Co-Founder and Chief Product Officer at Privakey

From 2016 to Current

Led product strategy, development, and market execution for a portfolio of passwordless authentication, real-time authorization, and identity verification solutions, driving adoption in enterprise and government sectors.

Privakey CX & Privakey IDS

Privakey CX and IDS is a simple-to-use yet sophisticated passwordless authentication and authorization service. With Privakey CX & IDS, companies can enhance existing mobile applications with strong, passwordless Authentication, Authorization, and interactive Events, turning existing assets into a fulcrum of digital trust.

Privakey Passwordless SSO

Launched into Beta in 2024, Privakey Passwordless SSO is designed to enable passwordless single-sign-on access to key Cloud resources for small to mid-sized businesses. With pre-configured integrations to Google Workspace, Microsoft 365, Okta, AWS, Box, Slack, Zoom, and others, Privakey Passwordless SSO enhances operational security while improving users’ day-to-day interaction with key services.

Key Responsibilities and Achievements:
  • Expanded product line from 1 to 3 IAM solutions, increasing market reach by 200%.
  • Conducted user research and competitive analysis, leading to feature differentiation that addressed unmet customer needs in real-time authorization and identity assertion.
  • Translated business requirements into user stories and acceptance criteria, ensuring alignment with security, compliance and customer needs.
  • Developed a structured, scalable SaaS deployment model, reducing operational costs by 30%, directly contributing to key business objectives.
  • Oversaw technical execution of product roadmap by running agile meetings, aligning priorities with engineering, and ensuring timely delivery of of features in mobile applications and cloud-native environments.
  • Authored three patents in authentication security, with estimated licensing potential of $100M+.
  • Managed a global team of 10+ across engineering, UX, sales, and marketing.
  • Mentored junior designers and developers, establishing a strong UI/UX foundation for security products.
  • Led SOC 2 certification to meet enterprise security standards.
  • Introduced interactive product demos and BD tools, increasing lead engagement by 60%.
  • Engaged customers via live product demos, speaking panels, and cybersecurity events.
  • Optimized conference strategy, resulting in a 60% increase in booth traffic and key industry partnerships.
  • Secured a place in the IBM HyperProtect Accelerator, gaining access to cutting-edge security infrastructure.
  • Developed 9 patent claim charts showcasing intellectual property strength that attracted 6 exit partners

Vice President - Product and Services at Probaris

From 2010 to 2016

Directed product management and enterprise deployments for government cybersecurity solutions, focusing on identity verification and public key infrastructure (PKI).

  • Managed IAM solutions for the United States Patent and Trademark Office (USPTO), ensuring compliance with federal PIV security regulations.
  • Coordinated closely with engineering to manage feature delivery for PKI-backed identity solutions under strict federal compliance timelines.
  • Served as technical liaison between USPTO stakeholders and engineering teams, translating system requirements into product specs and development tasks.
  • Conducted PKI key ceremonies and security audits, ensuring zero security breaches and 100% compliance.
  • Led an innovation initiative that resulted in the formation of Privakey.
  • Oversaw the transfer of product development and key accounts to an acquiring firm, retaining 100% of key clients.

Chief Technology Officer at Ohana Companies

From 2008 to 2010

Oversaw product strategy and operations for a high-volume, cloud-based rebate processing platform.

  • Re-engineered the rebate processing platform, handling 1M+ transactions daily with 99.95% accuracy, improving system scalability while reducing operational costs.
  • Implemented CI/CD pipelines and agile methodologies, reducing product development time by 15%.
  • Managed an onshore and offshore development team of 10+ engineers, improving system performance by 30%.

Engagement Manager at Groundswell and Enterpulse

From 1999 to 2008

Led digital transformation projects, focusing on user experience improvements and enterprise portal strategies for Fortune 500 clients including BMW NA, Chase, Lazard Freres, and Standard & Poor’s.

Education

Yale University Graduate School of Arts and Sciences

PhD Program - Sociology

Bucknell University

BA, Sociology

Skills

Product Leadership & Delivery

  • Product Vision & Roadmap Execution
  • Go-To-Market (GTM) Strategy
  • Cross-Functional Team Leadership
  • Writing User Stories & Acceptance Criteria
  • Agile Development & Sprint Planning
  • Release Management
  • Stakeholder & Executive Communication
  • Customer Relationship Management

Cybersecurity & IAM

  • Passwordless Authentication, MFA, SSO
  • Zero Trust Security Models
  • Public Key Infrastructure (PKI) & Credentialing
  • Risk-Based & Behavioral Authentication
  • SOC 2, GDPR, PSD2 Compliance
  • IAM Standards & Offerings
  • Cybersecurity Market Positioning
  • Compliance & Regulatory Knowledge

Technical Strategy & Tooling

  • SaaS Development & Deployment
  • Cloud Architecture (AWS, Azure)
  • DevOps & CI/CD Pipelines
  • Technical Documentation
  • Sales Engineering
  • Enterprise Software Solutions
  • Patent Writing, Review & Defense
  • Agile Project Management